Archives and archivists must promote themselves, their institutions, and their missions to the larger world. Successful advocacy efforts go hand in hand with solid programs that are viewed as assets by others.
The archives world contains a diverse group of individuals and institutions who share a joint mission to procure, preserve, and present records of enduring value. The overall goal of advocacy is to raise the profile of archives. There are several ways that archivists can strengthen the infrastructure of their programs.









